ABF Franchising Expo is part of the Informa Markets Division of Informa PLC


Find Your Place in Franchising!


ABF Franchising Expo is the largest franchise fair in the world. An unmissable event, full of opportunities for franchisors, franchisees, investors and entrepreneurs to explore new businesses, expand their networks and stay up to date with market trends.

With more than 400 exhibiting brands, lots of content in the knowledge arena, experiences, networking and lots of business.

From June 26th to 29th, 2024, at Expo Center Norte, São Paulo.


Franchising in Brazil

The franchise sector grew 13.8% in 2023, reaching revenues of R$240.661 billion. Food Food Service (17.9%), Health, Beauty and Wellbeing (17.5%) and Hospitality and Tourism (16.4%) were the segments that drove the most growth. According to data released by the Brazilian Franchising Association (ABF).


I work in the real estate business, and I'm at the fair for the first time, I found a large portfolio at the fair, with several segments. A place with great opportunity for those who want to invest. I still haven't defined which brand I'm going to invest in, but I already have some options to visit”, said Lucas Camacho, 31 years old.

“I have a company in the industrial sector, and every year I come with my husband to the ABF fair to see what's new from the brands. This year in particular, I am looking for a franchise to invest with my son, we are focused on the Home and Construction segment and the business proposals are great”, said Ana Lucia Moraes, 66 years old.

My wife and I are at the fair for the first time, I work as a security guard, and my wife is in the technology field. We are at the fair looking for a business to invest in the future. Here we have the opportunity to see and get to know the business more closely and see what fits our profile" , said Hugo Imanichi, 50 years old.

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