ABF Expo Brazil | Latin America's Leading Franchising Event

Get your ticket for the world's largest franchise fair and start your new business!

Targeted at entrepreneurs and renowned for delivering high-quality content, immersive experiences, and a wide range of attractions, the ABF Franchising Expo thrives on the strong growth of the sector and the rising entrepreneurial spirit in Brazil. The 2024 edition generated significant interest, establishing itself as an essential meeting point for those seeking innovation and opportunities in the franchising market.

The event spanned four days filled with knowledge, networking, and business opportunities. The 2024 edition hosted over 440 exhibiting brands, including 113 debuting brands, and welcomed more than 65,000 visitors.

Save the date for 2025!

From June 25 to 28, 2025, at Expo Center Norte, São Paulo.

BUY TICKET FOR ABF Expo 2025

Franchising in Brazil

The sector closed the third quarter of 2024 with a 12.1% growth in revenue, reaffirming its relevance and, impact, on the national market. With standout segments, significant job creation, and accumulated revenue of R$ 264 billion, franchising remains one of the key drivers of the Brazilian economy.

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ABF Expo is the largest franchise trade show in the world, organized by the Brazilian Franchising Association (ABF) and produced by Informa Markets. The event brings together a wide range of national and international franchise brands, offering entrepreneurs the opportunity to explore business models, establish strategic partnerships, and invest in successful franchises.

An event for entrepreneurs, investors, business owners, and executives interested in starting a business or expanding their investments.

Click here to discover your entrepreneurial profile.

Visiting ABF Expo is a unique opportunity for those looking to explore the franchise world and discover new business opportunities.

Offering a complete experience for future entrepreneurs and investors, the event features several attractions, including:

Knowledge Arena: A space with free lectures by franchising experts held in two simultaneous stages, providing valuable insights for aspiring franchisees entering the sector.

Microfranchise Zone: Here you'll find solid, low-investment business models — ideal for those looking to start a successful career in franchising.

Startups: An exclusive area at ABF Franchising Expo dedicated to startups, offering innovative solutions for the franchise sector.

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Feedbacks

“I work in the real estate business, and I'm at the fair for the first time, I found a large portfolio at the fair, with several segments. A place with great opportunity for those who want to invest. I still haven't defined which brand I'm going to invest in, but I already have some options to visit”, said Lucas Camacho, 31 years old.

“I have a company in the industrial sector, and every year I come with my husband to the ABF fair to see what's new from the brands. This year in particular, I am looking for a franchise to invest with my son, we are focused on the Home and Construction segment and the business proposals are great”, said Ana Lucia Moraes, 66 years old.

“My wife and I are at the fair for the first time, I work as a security guard, and my wife is in the technology field. We are at the fair looking for a business to invest in the future. Here we have the opportunity to see and get to know the business more closely and see what fits our profile" , said Hugo Imanichi, 50 years old.