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ABF FRANCHISING EXPO 2026

THE WORLD'S LARGEST FRANCHISE FAIR


Get ready for the 33rd edition of the ABF Franchising Expo

ABF Franchising Expo – the largest franchise fair in the world, aimed at the entrepreneurial audience and recognized for offering high-quality content, immersive experiences, and a wide variety of attractions. Driven by the strong growth of the sector and the increasing desire to undertake in Brazil, the expo generated significant interest in 2025, establishing itself as an essential meeting point for those seeking innovation and opportunities in the franchising market.

Over 4 days of the event, we brought together 420 exhibiting brands, including 115 newcomers, 60,000 visitors, and hours of content at the Knowledge Arena, along with networking and business opportunities.

The ABF Franchising Expo is an excellent opportunity for those who want to discover new franchises, understand business models, and make strategic connections in the market.

FRANCHISING BRAZIL

The internationalization project conducted five international missions with Brazilian franchises over the last year

The Franchising Brasil program, an initiative by the Brazilian Association of Franchising (ABF) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), sustained a consistent pace of international actions in 2025, reinforcing the positioning of Brazilian franchises on the global stage.

Throughout the year, trade missions and participation in international fairs resulted in USD 11,825,828.70 in projected new business, expanding the presence of national brands in strategic markets across Europe, North America, and Latin America.

ABF Expo is the largest franchise trade show in the world, organized by the Brazilian Franchising Association (ABF) and produced by Informa Markets. The event brings together a wide range of national and international franchise brands, offering entrepreneurs the opportunity to explore business models, establish strategic partnerships, and invest in successful franchises.

An event for entrepreneurs, investors, business owners, and executives interested in starting a business or expanding their investments.

Click here to discover your entrepreneurial profile.

Visiting ABF Expo is a unique opportunity for those looking to explore the franchise world and discover new business opportunities.

Offering a complete experience for future entrepreneurs and investors, the event features several attractions, including:

Knowledge Arena: A space with free lectures by franchising experts held in two simultaneous stages, providing valuable insights for aspiring franchisees entering the sector.

Microfranchise Zone: Here you'll find solid, low-investment business models — ideal for those looking to start a successful career in franchising.

Startups: An exclusive area at ABF Franchising Expo dedicated to startups, offering innovative solutions for the franchise sector.

QUESTIONS AND INFORMATION:

VISITOR SERVICES

visitante.abf@informamarkets.com.br

WhatsApp: +55 11 98238-0703

EXHIBITOR SUPPORT

atendimento.abf@informamarkets.com.br

Phone: +55 11 5043-9680