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The Knowledge Arena receives more than 3,000 people in its lectures annually. In all its programming, it counts on a team of franchising experts in 4 simultaneous spaces for presentations, where the entrepreneurial potential can expand its knowledge and have direct contact with subjects indispensable for those who want to join the franchise system.
In 2019, topics such as: Concepts of Franchising, How Franchise Selection Works, Tips for Evaluating and Choosing a Microfranchise, Practical Tips for Starting a Business, Franchise Agreements, Franchising Law, etc. A practical and direct content that makes a true overview of the franchising system in Brazil.